MARKETING PLAN

Trek is a worldwide company which was established in 1979. When Trek was established, it had a simple mission, that is, to build the best bikes in the world (Trek Bicycle Corporation, 2012).Advertising We will write a custom report sample on Marketing Plan specifically for you for only $16.05 $11/page Learn More Portfolio Analysis Product Life Cycle (PLC) Trek products have undergone four stages in their life cycle namely introduction, growth, maturity and decline. Under the introduction stage, Trek’s products were first sold in US before the company expanded its market to England (Johnson, 2008). Under the growth stage, Trek expanded its market such that in 2005, Trek bikes were available in over 90 countries via 10 subsidiaries and around 70 distributors (Johnson, 2008). During this stage, the company moved from producing only mountain bikes to producing a variety of products like road bikes as well as town bikes. In the maturity stage, Trek pro ducts have become available worldwide even through the internet. In this stage, Trek products have become customer oriented through the Project One custom build program (Johnson, 2008). This enables customers to select their own features to be applied in making their bikes. Trek products are yet to undergo the decline stage and are still under maturity. BCG Matrix Adapted from:  http://www.netmba.com/strategy/matrix/bcg/ Under the BCG matrix, there are four sections which include; stars, cash cows, dogs and question marks. This section shows different combinations of both market growth rate and relative market share. Trek’s products in the BSG matrix, fall in different sections. The mountain bikes fall under the star section as they have both high market growth rate and high relative market share. The road bikes fall under the cash cows section with low growth rate but relative market share. Collections which include women’s bikes fall under the BSG dogs section a s they have both low market growth rate and low relative market share. The town bikes fall under the section of question marks because of their high market growth rate and low relative market share. This portfolio analysis shows how different Trek’s products are faring in the market.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More SWOT Analysis Trek has established itself in producing high quality products which is one of its strengths (Griffin, 2011). The company has other strengths, weaknesses, opportunities, and threats. This company’s SWOT analysis is summarized in a grid format below. Strengths Trek’s Advanced Components Group is dedicated in ensuring it offers innovative and quality products (Johnson, 2008). Trek dynamic partnerships with organizations such as Bikes Belong and Bikes around the Community to ensure greater good (Johnson, 2008). Trek passion for bicycle industry which is evident as it actively promotes new regulation (Johnson, 2008). Weaknesses Lack of customer demographics as it is unaware of its core consumers (Johnson, 2008). Trek is too aggressive with their management as it tries not to compromise its great brand equity (Johnson, 2008). Trek has failed to produce a variety of products to exploit a larger range of customers (Johnson, 2008). Opportunities Bicycles becoming preferred mode of transportation with rising cost of gas and the upcoming of the Green Movement (Johnson, 2008). Aging population turning to cycling as a way to stay physically active to avoid poor health (Johnson, 2008). The launch of Go By Bike challenge has increased use of Trek bikes for short distances (Johnson, 2008). Threats Japan’s introduction of innovative and highly technological advanced products in the bike industry (Johnson, 2008). The rise of commodity prices due to the economy and the cost of materials (Johnson, 2008) . Competing prices from competitors like Specialized Bicycle Components (Johnson, 2008). Competitors With Trek operating worldwide, it faces great competition from other companies in the bike industry. The greatest competitors include; Giant Manufacturing, Specialized Bicycle Components, Electra Bicycle and Schwinn Bicycle Company (Johnson, 2008). Giant Manufacturing has established good marketing of their products all over the world. This has been possible through advertising mostly through promotions and tournaments. This has created a big name with brand recognition in the world. The company has a variety of products to suit different needs of different categories of their consumers. The company enhances its distribution through use of bike dealers and local retailers. Specialized Bicycle Components has developed from producing only mountain bikes to also producing road bikes. The company has established itself with the introduction of Stumpjumper in both mountain and road b ikes. The company has established a strong market hold through its production of cutting-edge bicycle products. The company has intensified its distribution through use of sporting good stores and discount retailers as a way of reaching new customers (Jobber, 2010). Electra Bicycle is another Trek’s big competitor with its bikes guaranteed to be creative ones. The company’s success has greatly been influenced by production of cruiser bicycles which were America’s standard bike in early 1930’s. The company has applied innovation in combining modern bike styles with that of cruisers. This use of old school looks with contemporary technology to produce cruiser bikes has led to the company’s significant growth. On the other hand, Schwinn Bicycle Company has remained successful as a cheap entry-level bike as its brand has been around longer as compared to other competing companies. The company was associated with production of quality bikes but this has changed. The company has been unable to produce quality bikes but still have an upper-level lineup. With the idea of poor quality products among consumers, the company’s market share has decreased significantly. The company still has the opportunity to capture some of the lost market share through use of the new line of bikes it has introduced. This will only be possible if the company markets them correctly (Svend, 2006).Advertising We will write a custom report sample on Marketing Plan specifically for you for only $16.05 $11/page Learn More Though Trek is a faced with high competition from its competitors it is still faring well worldwide due to its competitive advantage. Through its production of quality and innovative products which are customer oriented, Trek has become the best not only to bikers but even to non-bikers. This has been as a result of its constant quest for innovation in the maturity stage and across regions (Kolter, and Arm strong, 2010). Four key issues One of the key issues the company should address is how to maintain and increase the market share of current products. This is because the company has a weakness of forecasting and reacting to demand. This is because this weakness under Ansoff Growth matrix calls for market penetration. Another issue which Trek should consider is how to come up with new products through product development to solve its weakness of lack of a variety of products (Cooper, and Lane, 1997). Another issue to consider should be which technology to be applied in order to ensure production of products which compete with those from Japan and which promote Green Movement. The fourth issue which the company should consider is how to restructure a mature market through driving out competitors (Kumar, 2010). This according to Ansoff Growth matrix will enable market penetration. According to Ansoff‘s Growth matrix, the company should undertake market product development as it s growth strategy (Bachmeier, 2009). This is because under the PLC analysis the company is under the maturity stage. Under this stage, though the company has introduced new products like road bikes and town bikes, more innovative products are required under collections. In the BCG matrix the collections are under the question mark section as they have high market growth but low market relative share. This means that the company needs to come up with new innovative and technologically advanced products under collections as a way of product development (Doyle and Stern, 2006). References Bachmeier, K., 2009. Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff’s Theory. Norderstedt: GRIN Verlag.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Cooper, J., Lane, P., 1997. Practical Marketing Planning. Athens: Macmillan. Doyle, P., Stern, P., 2006. Marketing management and strategy. New York: Financial Times Prentice Hall. Griffin, R., 2011. Fundamentals of Management. New York: Cengage Learning. Jobber, D., 2010. Principles and Practice of Marketing. New York: McGraw-Hill Education. Johnson, S., 2008. Trek Bicycle Corporation: Situation Analysis. Web. Kolter, P., Armstrong, G., 2010. Principles of Marketing. New York: Pearson. Kumar, D., 2010. Enterprise Growth Strategy: Vision, Planning and Execution. Farnham: Gower Publishing, Ltd. Svend, H., 2006. Marketing planning: a global perspective. New York: McGraw-Hill Education. Trek Bicycle Corporation, 2012. We believe in a better world. Web. This report on Marketing Plan was written and submitted by user Lindsey Goff to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Marketing Plan Terms of reference The business plan is to start Acme consulting Services Company that provides consultancy services to companies which deal in the production of hardware and software products to become competitive in the current and new markets by identifying effective distribution channels to reach local and international markets and to increase the market shares.Advertising We will write a custom report sample on Marketing Plan – Acme Consulting Services Company specifically for you for only $16.05 $11/page Learn More Executive summary This is a business plan for Acme consulting Services Company that aims to offer consultancy services to corporate entities like IBM in the computer hardware and software industry. The services include identifying new market opportunities and hardware and software distribution channels that could be cost effective and assure higher returns on investments. To determine the feasibility of the business plan, the auth or conducted a comprehensive analysis of the macro and micro business environments, a SWOT and PESTEL analyses to evaluate the different marketing environments. Porter’s five forces were used to determine the role the forces play in the market to help formulate an effective business strategy and the most appropriate approach to control the business and ensure success. Business Mission Acme consulting company’s business mission is to provide high quality professional marketing consultancy services for computer hardware and software manufacturers. Political factors Here, computer hardware and software and related electronic devices are sold under the â€Å"copyright, patent, trademark, and trade secret laws and the licensing of rights in software subject to contract law, bankruptcy law, and antitrust (competition) laws† (Neubauer Meinhold 2012, p.3). Economic Factors Computer technology is one of the largest employers in the UK’s job market that has experi enced rapid growth and enables companies to increase productivity in different sector of the economies of many countries (Knox, Agnew McCarthy 2014). For instance, Intel’s cumulative economic impact showed an increase of â€Å"44,800 jobs in 2008 to 53,200 in 2012, with a $39.4 billion in wages and salaries and benefits and a contribution of $120.7 billion to the GDP of the UK (Knox, Agnew McCarthy 2014). The direct impact on the economy includes job creation, increase in GDP and availability of labor as shown in figure 1.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 1: Intel benefits (Keller Yeaple 2009) Statics show that the price of computer hardware and software decreased by 67% between 2002 and 2007 and a 40.3% decline in the price of semiconductors† (Keller Yeaple 2009). However, the current business plan is justified because a decrease in price stimulate s demand for hardware and software products in the international market leading to higher profits that translates to increased service turnover. Microenvironment Market According to Duke and Tucker (2007), the consultancy services offered by Acme targets high technology computer hardware and software product manufacturers intending to increase their market shares in the United States and European markets. The potential customers include executives from large corporations, sales representatives and general managers charged with the responsibility of creating and expanding local and international markets for the software and hardware products (Singh, Veron-Jackson Cullinane 2008). Acme provides solutions for market access problems experience by large corporations using the company’s consultancy services by enabling the companies to avoid investing in high risk markets to reduce the cost of hiring new staff (Zou Cavusgil 2002). Internal Marketing Audit The internal market audi t was conducted to determine the strengths and resources required to make the company competitive in the market. According to Kotler and Armstrong (2013), skilled manpower is important for a company to be successful and based that argument, Acme has hired 5 skilled personnel with supply chain and marketing management skill and content publishing on the company’s websites.Advertising We will write a custom report sample on Marketing Plan – Acme Consulting Services Company specifically for you for only $16.05 $11/page Learn More The new workers have knowledge and contacts of customers across a large network of customers across the world (Wei 2010). Acme consultancy has a disciplined workforce employed on a permanent terms of services. In addition, the company has an efficient marketing team who are well trained marketing strategies and relationship management (Morgan, Vorhies Mason 2009). According to Zou and Cavusgil (2002), a critical eva luation of the approaches used to interface with the customers recommends Acme consultancy services to coordinate the communication function to achieve the communication goals effectively (Pride 2008). When seeking for clarification on issues, the company has specialised personnel who interact with the clients by updating the client on issues that might arise in the market. A critical analysis of the company’s performance between 2010 and 2014 shows a 10% increase of profits in the first year and an increase in demand for the consultancy services (Piercy Morgan 1994). The strategic issues that were considered in the study include cost leadership, cost focus, differentiation focus, and differentiation of the services. The cost leadership strategy is based on the lowest prices that Acme offers and uses for competitive advantage in the current market (Helms Nixon 2010). Most of the competitors offer high prices as compared with lower prices offered by the Acme consultancy Comp any. However, by combining good pricing, focus on service provision, and market segmentation and the operational strength of the company in the current market, an overall balance of the generic factors that puts the company in the middle of the rectangle is achieved (Roger 2010). Operating results The expected turnover from the consultancy services is expected to increase by 20% in the first year and increase by 20% per year for the next two years before achieving a 50% increase in 5 years. The estimates are based on the size of the market, the company’s competitive advantage over rival companies that offer similar services in the industry. Strategic Issues analysis An analysis of the service provision industry shows that most of the industry players lack the competencies of skilled consultants who can advise them in the distribution of software and hardware products in the market (Filip 2012). The gap provides a significant opportunity for Acme to fill by making an investmen t in the industry to generate revenue by addressing the gap in the industry.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, Acme faces the challenge of how to brand itself to be viewed as a risk free consultancy service provider to enable the large companies invests in the services and develop a positive risk appetite for the services provided by the company. Marketing Objectives To increase the volume of sales of the computer hardware and software products by 10 per cent in each market segment To increase the number of corporate entities seeking for Acme consultancy services on computer hardware and software distribution channels and market growth by 7% in each year’ To increase the revenue earned from the consultancy services by 5% of the current revenue generation in the next financial year. To increase the Internet presence of the Acme consultancy services in the Internet market by 20%. Market Segmentation Zou and Cavusgil (2002) contend that segmentation should be a strategic tool that enables a company to focus on the market and specialise in the provision of consultancy services. Here, the strategic market segments are the large corporation in the United Sates that include Apple, Microsoft, IBM and Hewlett-Packard that manufacture specialised computer hardware and software products. According to Tavitiyaman and Zhang (2011), Acme offers services by identifying the best supply chain channels and alternative companies to use to outsource their services. Core competencies The company has employed highly skilled and experienced personnel with over 10 years working experience in the industry. The employees have worked with many clients in the industry and many of their clients always remain loyal to them (Cole, Graves Cipkowski 2010). Competitive advantage The company has a strong brand image and many of the employees are experts with a lot of experience and knowledge in computer hardware, software, and marketing skills as added advantages. Positioning in the market The company will conduct a comprehensive market analysis by identifying the target customers who are the manufacturers of computer hardware and software in the UK and create a strong market positioning strategy shown below. Figure 2: Market positioning (Takano 2009) The figure shown above provides a market positioning model for the company to use to position itself in the market. The model shows the elements identified by customers, the points of reference, and the competitive frames to focus on when positioning the company ion the market. Portfolio Analysis Figure 3: Competitiveness (Sridhar 2010) The firm proposes to invest in the provision of consultancy services in the computer hardware and software industry to enable the firms benefiting from the services to identify the most profitable markets both locally and internationally. Marketing mix effectiveness The marketing mix consists of the product, price, place, and promotion components that are critical for the company’s success because promotions is conducted through social media websites to reach large audience of customers. Figure 4: Service marketing mix (Sridhar 2010) The elements to consider to be effective include processes, physical evidence of the location of the company and its infrastructure, the evidence of the links among different companies, promotional tools such as advertisements on the Internet, the people, the product being offered the services, the pricing, and the place (Internet). Marketing structures systems The company has a partnership with three partners who contributed financial resources to start the company. The business was not incorporated entity because the owner decided to have a sole proprietorship, but the terms of the business contract binding the three stakeholders together are drawn in an agreement that shows the binding terms and how to share the profits from the business. The agreement includes the roles of each stakeholder in the business. The company stakeholders hold monthly meetings to evaluate the performance of the business and create new strate gies when necessary. SWOT Analysis Strengths Service focused on effective distribution channels and new markets A balanced pricing strategy based on Porters generic strategies Strong brand recognition Weaknesses I. Lack of office branches in emerging markets Opportunities Increase in demand for new markets and efficient and cost effective distribution channels Threats New entrants Table 1: SWOT analysis (Sridhar 2010) The strengths of Acme consultancy services include effective and efficient distribution channels in existing and emerging markets for the large corporations to optimise to increase revenue, increase market share, and reduce by a significant amount the number of costly distribution channels and markets (Takano 2009). Marketing Objectives The objectives are based on the following suggestions: Employ a brand positioning strategy for IBM and other computer hardware and software products. Provide evidence to the prospective clients of the ability to identi fy new markets, optimise existing distribution channels, and create cost effective high response channels for their products. Strategic objectives An analysis of the current market needs shows that companies are in need of identifying cost effective distribution channels and Porter’s Five Forces Sridhar (2010) argues that the five forces model provides the baseline for the management of the company to analyse its business strategy and the level of competition to determine the attractiveness of the business. In context of Porter’s five forces’ framework, Acme applies its core competencies to generate revenue and profits that are above industry profits. According to Sridhar (2010), the framework is composed of five components which include the bargaining power of the entrants, the threat of new entrants, threat of substitutes, and the bargaining power of buyers as illustrated in table 1 below. Figure 5: Industry Rivalry (Sridhar 2010) Bargaining power of supplie rs Roger (2010) maintains that the concept of the bargaining power of suppliers is based on the ability of the customer to exert pressure on Acme consultancy Services Company adjust to prices to the needs of the customers’ buying or consuming the consultancy services. There are competitors that can offer the consultancy services on hardware and software product and identify cost effective distribution lines (Sridhar 2010). Threat of new entrants Sridhar (2010) provides a critical analysis of the consultancy industry in the computer software and hardware industry showing that increasing opportunities in the industry are likely to attract new entrants into the computer hardware and software consultancy services industry. Rao, Agarwal and Dahlhoff (2004) argue that the government policy, customer loyalty, brand equity, capital requirements, absolute cost, economies of scale cost advantage, and access to distribution channels make it more difficult for new entrants into the indus try. Threat of substitutes In theory, the threat of substitutes revolves around the propensity of the customers to switch to other companies offering similar services. According to Rao, Agarwal and Dahlhoff (2004), the potential factors Acme has evaluated include the switching costs, ease of substitution, quality depreciation, the relative performance of the substitute companies, number of companies offering substitute services in the market, and the perceived level of services differentiation to formulate a strategy to address the threat of substitutes. The overall conclusion is that the threat of substitutes is low. Bargaining power of buyers The bargaining power of buyers is based on the concepts of buyer concentration where the number consumers of the services offered by Acme consultancy services determine the degree of dependence of the firm on the buyers. According to Sridhar (2010), the availability of information of the services and the companies that offer similar services, the price sensitivity of the company that are receiving the services from Acme consultancies, and the buyer bargaining leverage contribute to the strategic approach the company will make to ensure that the company addresses the concern of buyer powers to lock in the customers. Industry Rivalry Sridhar (2010) argues that competitive rivalry is a situation where different firms operating in the same industry offering similar services compete for the available market. The degree of transparency in the provision of the consultancy services by other firms is high. Morgan, Vorhies and Mason (2009) contend that the presence of firms on the Internet is high and that has increased the competition from the firms offering consultancy services. However, to address issues related to industry rivalry, the firm’s strategy is based on the powerful competitive strategy to address the rivalry in the industry (Sridhar 2010). PESTEL The Political, Economic, Social and Technological analysis (PE STEL) referred to as PESTEL are macro-economic forces that could have a potential effect on the operations of Acme consultancy Services Company (Tuten 2009). Political The company will operate in countries with political stability where copyright laws cannot be violated (Ho 2014). Economic The economies of the current and target markets suffered the global economic crisis but they have recovered and the demand for computer hardware and software products is on the rise (Kotabe Helsen 2014). Social The social factors in the current and target markets include the aspects of health, culture, attitude and emphasis on safety, and the market demand for the use of the computer hardware and software products (Yà ¼ksel 2012). Technological The technological aspect include the rapid changes in technology and the need adapt to the changes. The study shows that the corporate entities in the business are sensitive to the rapid changes in computer technology and the provision of products that ar e up to date and latest in the market (Yà ¼ksel 2012). Legal environment The legal environment allows for freedom of association in many countries the company intend to take its operations (Neubauer Meinhold 2012). Core strategies The core business strategy will be based on pricing the services being offered by the company to ensure that the customers are offered services at competitive prices compared to those offered by competing firms. In addition, the market research reports will be priced at $ 5,000 and each consultancy service will be priced at $ 2000 per day and $ 10, 000 per month for the service providers that are retained and giving daily services for a full moth (Kotler 2011). The sales strategy is defined by information on the project, retailer, market research, and strategy reports. In addition, the core elements that define the strategy include a good pricing mechanism using social media and communication channels for promotional purposes. According to Thackeray, Nei ger, Hanson and McKenzie (2008), the place strategy consists of the use of a website to host details about the services on offer, the people consists of the challenges facing the corporations, the product consists of the services tailored for each company, and the process consists of the procedures necessary to develop excellent consultancy services (Van Zee 2009). Target markets The target markets will include the United States, the UK, Latin America, and the third worlds countries markets that are emerging and growing quickly. Competitor targets The competitor target is DSofware that is now offering consultancy services at exorbitant prices that has weakened its position in the market, lowering its competitiveness in the market (Uzama 2009). Competitive advantage use of skilled and experienced staff.  Establishment of many links with many companies in the local and international markets. Marketing Mix Decisions Description Product Marketing research that provides detailed a nalysis of the market intelligence reports on the performance of other companies. Price Compare and determine the right pricing strategies People The employees are equipped with the right skills to offer the consultancy services required in the computer hardware and software industry. Promotion Promotion will be done on the Internet, social media, brochures, and other communication platforms. Distribution The distribution channels include the use of media to reach different companies in need of the service offered by the company. Table 2: Marketing mix (Kotler Armstrong 2013) The table shows the marketing decision mix elements of distribution, price, promotion, people, and product that the company will consider when making the decision to offer consultancy services for the corporate entities in the computer hardware and software industry (Thackeray et al. 2008). Budget Details $ Startup expenses Legal fees 1,000 Insurance 5,00 Consultancy 250 Stationery 500 Brochures 500 Expense equipment 4000 Total 6750 Starting assets Current Assets 5000 Cash at hand 15000 Total 20,000 Long term assets Funding sources 5000 Shareholder A 2500 Shareholder B 2500 Total 10,000 Liabilities Borrowings 2500 Account payable 10,000 Total 12,500 Total liabilities and capital 49, 250 Table 3: Budget (Author 2014) The budget is subject to revision depending on changes that might occur in the market and people who may show interest to become share shareholders. Organisation and Implementation Regular meetings are held with the employees under the leadership of the organisational manager to on a weekly basis to evaluate the success of the company and the problems and challenges the company faces in the provision of consultancy services (Terrados, Almonacid Hontoria 2007). In addition, the management evaluates the performance of the employees of the company and to formulate new motivation and strategies to remai n competitive in the market. Control To determine the success of the marketing plan, the firm will engage in a comprehensive evaluation and control process (Zou Cavusgil 2002). Various parameters will be utilized in determining the success of the marketing plan. Firstly, the firm will analyze its sales revenue in order to determine the percentage change. The margin of change obtained from the analysis will enable the firm to determine the effectiveness of its marketing strategies (Goi 2009). Reflexive Account Before I wrote this business plan, I used to think that it was an easy task. However, when I started to write the business plan, I realised how important it was to read widely on different areas that contribute to a comprehensive business plan (Westwood 2013). For the first time I was able to read be informed of the need to identify the core elements of a business plan stating with the mission statement that provides the purpose or the reason for the existence of the company. I came across many business plans that have been prepared by different authors on the Internet and I noted that conducting an audit of the internal and external market environment was a preliminary and important step in the right direction in determining the feasibility of the plan. The political and economic factors of the macro environment were fundamental in determining the viability of doing business in different environments. A study of the micro environment was done by analysing target market segments to tailor the services according to the needs and expectations of the customers using the business plan. One of the areas of critical importance to the study is Porter’s five forces in the market. The five forces provide the company with the ability to analyse its business strategy by determining the impact of the five forces on its overall strategy. I was able to identify the competitors and the effects they could have on the company’s business strategy and that en ables me to revise the strategy to ensure that the results were according to the business goals and objectives. The main forces were the rivalry in the services industry that consists of the threat of new entrants, threat of substitutes, bargaining power of suppliers, and the bargaining power of the buyers. The most important element here was to translate the academic practices and knowledge into the real world business environment.  As I continued with the study by putting the business plan elements together, I realised that adding a SWOT analysis to the competitive framework of the company, I was able to determine the strengths of the company, its weaknesses, the market opportunities, and the threats from new entrants into the industry and the strategic methods to address the weaknesses and threats of the new entrants. SWOT was important because I was able to identify the key strengths and optimise them to exploit the weaknesses of the competitors to penetrate the market and inc rease revenue from the services being offered by the company. Using the SWOT and the PESTEL analyses by combining the results from the study, I was able to decide on the best methods to use to achieve the business objectives I had set down and the core strategies to pursue using the current budget I had drawn. 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Westwood, J 2013, How to write a marketing plan, Kogan Page Publishers, London Yà ¼ksel, I 2012, ‘Developing a multi-criteria decision making model for PESTEL analysis’, International Journal of Business and Management, vol. 24, no. 7, pp. 52 Zou, S Cavusgil, S 2002, ‘The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance’, Journal of Marketing, vol. 4, no. 66, pp. 40-56. This report on Marketing Plan – Acme Consulting Services Company was written and submitted by user Eva Ross to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Marketing Plan