The Secrets of Observation Essay Topics Exposed

The Secrets of Observation Essay Topics Exposed The Nuiances of Observation Essay Topics It is crucial to get some fantastic ideas through observing media. Ultimately there's endless number of subjects it's possible to write about. You could also have a look at quality report examples Observe a category of middle school students. How observations may be used to back up the growth of kids. Let experts compose the consequence of the united states soccer essay. The precise order in which things occurred is also important whenever observing an event happening. Use the aid of true academic experts and receive the service you have earned! Tell our experts what sort of homework help on the internet you want to get. Want to Know More About Observation Essay Topics? Even though the target of an observation essay is to describe your observations, it has to additionally have a purpose. Firstly, you ought to be acquainted with the object or have the event you are describing in the e ssay at least one time in your life. When writing a political science essay, it's necessary for you to think about what you would like to go over. It is also quite possible that you've got zero opportunity to compose an essay. It's possible to include anecdotes. You wish to pick a topic you can draw a few really great observations from also. In the event the subjects understand they are a part of a study you're conducting, it is known as a non-disguised observation. Order top-notch essay at this time and certified specialists will do their very best to supply you with higher quality at fair price. You may ask your teacher to supply directions or determine an area which you're passionate about to form your topic. To demonstrate the ability to be observant, the student should select a fantastic topic. Make certain that every detail you opt to include is related to your topic. One of their features is to keep all of the info about your latest activity. Learning good topics to create interesting, it's free online. Finding observation project ideas is a comparatively straightforward process. If you wish to support your claim, you always have to write from experience. Needless to say, there are several most widespread structures that will help you orient yourself. The reasons could be absolutely different. The Hidden Facts About Observation Essay Topics You don't only want to choose anything. Any observation project ideas that you are thinking about should be things which are in your day-to-day life or otherwise easily accessible. Perhaps you do, in your mind, though it never shows. Your decision is going to be based on the target of your paper. Capture the moment and after that it can help you create convincing writing. Taking notes is a critical portion of sharing experience, that's the reason you will always will need to get a great approach to writing things down or record them. Because writing in a present tense will draw an image in recipients' mind which you're a true person who has an actual story, who's writing at that moment. Because it will draw a picture in recipients' mind that you are a real person with a real story, who is writing at that moment. The Basics of Observation Essay Topics Using example academic papers in the practice of writing is 1 strategy lots of students have started to adopt, no matter their educational level or background. You ought to create a highly effective introduction with a hook sentence that will surely draw in the reader's interest. The connection between your private experience and the topic of your observation essay needs to be at a high level as a way to have the ability t o share that certain experience with other folks. Pleasantly surprise your professor and you're almost guaranteed a fantastic grade. What Needs to be Done About Observation Essay Topics Before It's Too Late The important point to remember about an observational essay, is that specific details are the secret to an excellent paper. Feel free to request expert assistance when you have any troubles with writing an outline. There is a range of tactics to effectively start your academic paper. The most frequently encountered paper writing service that the vast majority of our clients require is essay writing. With the above listed tips, you are going to be able to locate excellent examples by which you will discover how to compose a diagnostic essay and then, have fun writing your academic papers. Academic papers can't contain any signals of plagiarism. Most students simply choose the simplest of topics for their paper and get started writing.

Effects Of The Grand Industrial Revolution - 877 Words

The Industrial Revolution The Industrial Revolution was a time that England and America set the stage for life as we know it today. It brought the developmental changes of agriculture, manufacturing, mining, communication and transportation to the European empires and eventually the entire world. Everywhere we look we can see how it has impacted our quality of life, family structure, career paths, and even education. There are endless possibilities when explaining the effects of the grand Industrial Revolution. In fact, many would say that the era of the Industrial Revolution had more of an impact on society than any other time in history. The start and end of the Industrial Revolution is still debated by historians, however between 1760 and 1840 Britain and American seen the biggest impact their countries would ever experience. It Britain the upper class folk were known as aristocrats who held high social status and were born into wealth. The peasants and farmers worked hard every day for low wages that would never let them see a better way of living. If you weren’t born into one of these wealthy families you were destined to use your hands working the fields for your whole life. The spinning machine was the first machine of its kind to spin cotton and produce product faster than any other known way at that time. It was ran by the energy of a water wheel, and inner workings similar to a clock. The man known for creating this state of the artShow MoreRelatedNegative Effects Of The Industrial Revolution923 Words   |  4 Pagesthe Agricultural Revolution gave leeway to the Industrial Revolution of the seventeenth and eighteenth hundreds. Previous landowners and investors of the Agricultural Revolution were able to start or participate Corporations and Businesses to seek great profit. New machinery and technological innovations were frequent due to the demand for faster, more efficient technology. Working class families, who were arguably the sole reason for the grand success of the Industrial Revolution, moved from theirRead MoreAmerican and French Revolution - Essay1419 Words   |  6 PagesAmerican and French Revolutions declared that their goal was to crea te a new political system based on the principles of liberty and equality. However, the interpretation of those ideas by the American Founding Fathers turned out to be distinctly different from that of the French revolutionaries. How did those different interpretations of the concepts of liberty and equality affect the outcomes and the legacies of both revolutions? Analyze, compare, and contrast. The American Revolution officially beganRead MoreEmergence of the Modern World1842 Words   |  7 Pagesï » ¿The Emergence of Modern World The 16th century was a period of extraordinary transformation of the world. It marks the very beginning of the modern era of knowledge, skill, art and science. It was the time of grand investigation and discoveries, religious and political havocs, and astonishing literature. Europes overland trade routes to the East had been blocked by 14th century due to the disintegration of the Mongol empire and the expansion of the Ottoman Empire. Thus began the Age of DiscoveryRead MoreRomanticism Visual Art922 Words   |  4 PagesGenerally, Britain and Germany were seen at the forefront of romanticism. The British Industrial Revolution initiated a disillusionment in rationalism and materialism, consequently rejecting classicism. French Romanticism developed relatively late because of Neoclassicism being rooted in French art and especially in the society’s structure. Eugà ¨ne Delacroix’s painting Liberty Leading the People depicts the July Revolution of 1830. Parisian coup dà ©tat resulted in Charles X dethroning and replacement withRead MoreComparison and contrast between Blake and Wordsworths views on London with poems London and London, 1802 respectively.1454 Words   |  6 PagesPoetry was an outsider to the cold, efficient, emotionless environment of the Industrial Revolution. Romantics of all arts criticized the changing ways of life and idealized the pre-industrial revolution era. London was the haven to this revolution, and the hell to all poetry. William Wordsworth and William Blake both denounced Londons new environment with their poems London, 1802 and London respectively. Both authors were against this transformation of the city because it destroyed all beautyRead MoreHow Far Was the Russo – Japanese War of 1904 – 1905 Responsible for the Outbreak of the 1905 Revolution?1021 Words   |  5 PagesThe Russo – Japanese war did is seen as a short term factor that was responsible for the 1905 revolution, however there are many other short term and long term factors which also contribute to being responsible for the 1905 revolution. The way the Tsar ran the country, social problems, changing society inside and outside Russia, Bloody Sunday etc... The Russo – Japanese war saw Russia lose to Japan. Russia saw itself as a great and powerful country, compared to others, Russia wanted to expandRead MoreRomanticism Essay778 Words   |  4 Pages(writer). ïÆ'Ëœ 1762: â€Å"Man was born free, and he is everywhere in chains.† Jean-Jacques Rousseau. ïÆ'Ëœ 1770(-1840): Neo-Classicism ïÆ'Ëœ 1770(-1850): William Wordsworth (writer) was born. ïÆ'Ëœ 1770: Industrial Revolution had an influence on the Romantic period. ïÆ'Ëœ 1785: Grim Brothers. ïÆ'Ëœ 1789: French Revolution. ïÆ'Ëœ 1800 Start of Romanticism ïÆ'Ëœ 1802(-1885): Victor Hugo (writer) was born. ïÆ'Ëœ 1802(-1870): Alexandre Duman, sr. (writer) was born. ïÆ'Ëœ 1803: Romanticism welcomes Christianity. ïÆ'Ëœ 1813: The WaltzRead MoreWhat Is Fascism?1564 Words   |  7 Pageslearning objective of a History course, is to refer to such concepts, past consciousness?) which criticised the alienating effect that ‘industrial society’ (the major, revolutionary event) had on modern man, as well as late 19th century ‘critiques of Liberalism and Positivism’ (advanced acquiring of knowledge, inclusion of advanced and relevant concept). They believed that industrial society robbed men of their individuality; however they wanted to assert it at the same time (understanding of people ofRead MoreClimate Change Which Side Is Right?1714 Words   |  7 Pagesin fact real, and it is a major threat to the survival of mankind; Man is to blame for global warming because Man has emitted an array of harmful gases, primarily carbon dioxide through the burning of fossil fuels, which started during the Industrial Revolution Era. The result is an affected ozone layer. In turn the ga ses that are emitted are trapped within the Earth’s atmosphere, increasing the average temperature of the Earth at a dangerous rate. In 1970, the Clean Air Act was passed, where theRead More Reasons Behind the Industrial Revolution Essay example2739 Words   |  11 PagesReasons Behind the Industrial Revolution The Industrial Revolution was the widespread replacement of labor by machines driven by water wheels, windmills and later by steam power. This change called the Industrial Revolution was a process, which began in the 18th century and continued well into the 19th century. The Industrial Revolution was the result of interrelated changes, which transformed agricultural economies into industrial ones. The immediate changes made by

Great Gatsby (754 words) Essay Example For Students

Great Gatsby (754 words) Essay Great GatsbyIn today society, many people like to follow the current. They want to catch thewave. Which mean, it does not matter if things were good or bad, right or wrong,they just follow and do them without any thinking. Therefore, there are not toomany people would like to be a normal, thoughtful nor neutral person. However,in the novel, The Great Gatsby, by Scott Fitzgerald, one of the character nameis Nike Carroway, he was the good and neutral narrator. It was because, in thenovel, he analyzed all of the things with regard to accuracy of observation. InThe Great Gatsby, when Mr.Gatsby told Vick he wanted to return the past overagain with his lover- Daisy, Nike Carroway warned him to give it up, because itwas impossible. Unforturately, Mr.Gatsby was not believe it. So at the end,Mr.Gatsbys dream still had not came true because Daisy did not break up withTom and go with him. It can be seen in the last chapter on the novel, whenGatsby was murder, Daisy went to somewhere else with h er husband, and did not goto Gatsbys funeray. I called up Daisy half and hour after we found him, calledher instinctively and without hersitation. But she and Tom had gone away earlythat afternoon, and taken baggage with them. Therefore, Nike Carroways analysiswas right by these clear observation. However, Nike Carroway is a good narrator,he sees everything happen and does not trust everybody easily. So during thepeople discuss about something at a time, he does not believe it is true. Afterhe proves it, he will accept the truth. Moreover, when Nike went to Gatsbysparty, there is a drunk lady telling everyone Gatsby killed a man before. Somebody told me they thought he killed a man once. Also, there is one more ladysaid that Gatsby was a German spy: It is more that he was a German spy duringthe war. Nike heard it, but when Nike had a chance to have a lunch with Gatsby,he told Nike, he was an Oxford man and show him that fought in World War One. Then Nike knew Gatsby was not a German Spy nor a murderer. Furthermore, at theend of the novel, when Daisy drove Gatsbys car and killed Mrs.Wilson in a caraccident, Nikes first though Gatsby killed Mrs.Wilson. But after Gatsby toldhim all of the things at that moment, then Nike was thinking and discuss betweenGatsby and Toms speaking, and make his own conclusion. Therefore, Nike was athoughtful man and his is not afraid to face anything around him. By thesefacts, he had a clear mind and reliable in his observations, so it can makepeople believe Nike Carroways was a neutral and clear mind narrator of thisnovel, because this can be seen in Nikes personality. In the novel, Nike wasalso a neutral narrator too becasue he is the narrator who described everythingclearly and accurately. He was trustful because he described everything withoutany personal point of view; By the way, throughout the whole story, he didntdefenses for any characters nor put any of his self-feeling in it. Thats why heis a character who strived for neutrality. On the other hand, when Mr.Gatsbytells Tom that Daisy will leave Tom because she loves Tom no more, its full offires atomsphere and emotion. Ive got something to tell you, old sport- began Gatsby. But Daisy guessed at his intention. Pleasedont! she interrupted helplessly. Please lets all go home. Whydont we all go home? Thats a good idea. I got up. Come on, Tom. Nobody wants a drink. I want to know what Mr.Gatsbyhas to tell me. Your wife doesnt love you, said Gatsby. .u97771addfc558f66081ed8c5b31da934 , .u97771addfc558f66081ed8c5b31da934 .postImageUrl , .u97771addfc558f66081ed8c5b31da934 .centered-text-area { min-height: 80px; position: relative; } .u97771addfc558f66081ed8c5b31da934 , .u97771addfc558f66081ed8c5b31da934:hover , .u97771addfc558f66081ed8c5b31da934:visited , .u97771addfc558f66081ed8c5b31da934:active { border:0!important; } .u97771addfc558f66081ed8c5b31da934 .clearfix:after { content: ""; display: table; clear: both; } .u97771addfc558f66081ed8c5b31da934 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u97771addfc558f66081ed8c5b31da934:active , .u97771addfc558f66081ed8c5b31da934:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u97771addfc558f66081ed8c5b31da934 .centered-text-area { width: 100%; position: relative ; } .u97771addfc558f66081ed8c5b31da934 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u97771addfc558f66081ed8c5b31da934 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u97771addfc558f66081ed8c5b31da934 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u97771addfc558f66081ed8c5b31da934:hover .ctaButton { background-color: #34495E!important; } .u97771addfc558f66081ed8c5b31da934 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u97771addfc558f66081ed8c5b31da934 .u97771addfc558f66081ed8c5b31da934-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u97771addfc558f66081ed8c5b31da934:after { content: ""; display: block; clear: both; } READ: For And Against Euthanasia EssayShes never loved you. She loves me. At that time, if Nike was notin a neutral position, he must help Gatsby or Tom. But, he did not join in theargument between Gatsby and Tom. He just put himself in a corner, keeping quietand see whatelse would happened in page 131 to page 135. Therefore, we can seethat Nike was a neutral man and a narrator who just care on the truthobservation for sure in here. It is so clear that Nike was a trustful man, so,by his unjustice information, and his truthful and accurate observation, thereader were sure that he is standing on neutral position, and the person whodoes not follow other people. By his Fantastic per sonality does not believeeverything nor what most other people said easily, it shows that Nike canstanding on neutral position truly because of his knowledge and clever.

MARKETING PLAN

Trek is a worldwide company which was established in 1979. When Trek was established, it had a simple mission, that is, to build the best bikes in the world (Trek Bicycle Corporation, 2012).Advertising We will write a custom report sample on Marketing Plan specifically for you for only $16.05 $11/page Learn More Portfolio Analysis Product Life Cycle (PLC) Trek products have undergone four stages in their life cycle namely introduction, growth, maturity and decline. Under the introduction stage, Trek’s products were first sold in US before the company expanded its market to England (Johnson, 2008). Under the growth stage, Trek expanded its market such that in 2005, Trek bikes were available in over 90 countries via 10 subsidiaries and around 70 distributors (Johnson, 2008). During this stage, the company moved from producing only mountain bikes to producing a variety of products like road bikes as well as town bikes. In the maturity stage, Trek pro ducts have become available worldwide even through the internet. In this stage, Trek products have become customer oriented through the Project One custom build program (Johnson, 2008). This enables customers to select their own features to be applied in making their bikes. Trek products are yet to undergo the decline stage and are still under maturity. BCG Matrix Adapted from:  http://www.netmba.com/strategy/matrix/bcg/ Under the BCG matrix, there are four sections which include; stars, cash cows, dogs and question marks. This section shows different combinations of both market growth rate and relative market share. Trek’s products in the BSG matrix, fall in different sections. The mountain bikes fall under the star section as they have both high market growth rate and high relative market share. The road bikes fall under the cash cows section with low growth rate but relative market share. Collections which include women’s bikes fall under the BSG dogs section a s they have both low market growth rate and low relative market share. The town bikes fall under the section of question marks because of their high market growth rate and low relative market share. This portfolio analysis shows how different Trek’s products are faring in the market.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More SWOT Analysis Trek has established itself in producing high quality products which is one of its strengths (Griffin, 2011). The company has other strengths, weaknesses, opportunities, and threats. This company’s SWOT analysis is summarized in a grid format below. Strengths Trek’s Advanced Components Group is dedicated in ensuring it offers innovative and quality products (Johnson, 2008). Trek dynamic partnerships with organizations such as Bikes Belong and Bikes around the Community to ensure greater good (Johnson, 2008). Trek passion for bicycle industry which is evident as it actively promotes new regulation (Johnson, 2008). Weaknesses Lack of customer demographics as it is unaware of its core consumers (Johnson, 2008). Trek is too aggressive with their management as it tries not to compromise its great brand equity (Johnson, 2008). Trek has failed to produce a variety of products to exploit a larger range of customers (Johnson, 2008). Opportunities Bicycles becoming preferred mode of transportation with rising cost of gas and the upcoming of the Green Movement (Johnson, 2008). Aging population turning to cycling as a way to stay physically active to avoid poor health (Johnson, 2008). The launch of Go By Bike challenge has increased use of Trek bikes for short distances (Johnson, 2008). Threats Japan’s introduction of innovative and highly technological advanced products in the bike industry (Johnson, 2008). The rise of commodity prices due to the economy and the cost of materials (Johnson, 2008) . Competing prices from competitors like Specialized Bicycle Components (Johnson, 2008). Competitors With Trek operating worldwide, it faces great competition from other companies in the bike industry. The greatest competitors include; Giant Manufacturing, Specialized Bicycle Components, Electra Bicycle and Schwinn Bicycle Company (Johnson, 2008). Giant Manufacturing has established good marketing of their products all over the world. This has been possible through advertising mostly through promotions and tournaments. This has created a big name with brand recognition in the world. The company has a variety of products to suit different needs of different categories of their consumers. The company enhances its distribution through use of bike dealers and local retailers. Specialized Bicycle Components has developed from producing only mountain bikes to also producing road bikes. The company has established itself with the introduction of Stumpjumper in both mountain and road b ikes. The company has established a strong market hold through its production of cutting-edge bicycle products. The company has intensified its distribution through use of sporting good stores and discount retailers as a way of reaching new customers (Jobber, 2010). Electra Bicycle is another Trek’s big competitor with its bikes guaranteed to be creative ones. The company’s success has greatly been influenced by production of cruiser bicycles which were America’s standard bike in early 1930’s. The company has applied innovation in combining modern bike styles with that of cruisers. This use of old school looks with contemporary technology to produce cruiser bikes has led to the company’s significant growth. On the other hand, Schwinn Bicycle Company has remained successful as a cheap entry-level bike as its brand has been around longer as compared to other competing companies. The company was associated with production of quality bikes but this has changed. The company has been unable to produce quality bikes but still have an upper-level lineup. With the idea of poor quality products among consumers, the company’s market share has decreased significantly. The company still has the opportunity to capture some of the lost market share through use of the new line of bikes it has introduced. This will only be possible if the company markets them correctly (Svend, 2006).Advertising We will write a custom report sample on Marketing Plan specifically for you for only $16.05 $11/page Learn More Though Trek is a faced with high competition from its competitors it is still faring well worldwide due to its competitive advantage. Through its production of quality and innovative products which are customer oriented, Trek has become the best not only to bikers but even to non-bikers. This has been as a result of its constant quest for innovation in the maturity stage and across regions (Kolter, and Arm strong, 2010). Four key issues One of the key issues the company should address is how to maintain and increase the market share of current products. This is because the company has a weakness of forecasting and reacting to demand. This is because this weakness under Ansoff Growth matrix calls for market penetration. Another issue which Trek should consider is how to come up with new products through product development to solve its weakness of lack of a variety of products (Cooper, and Lane, 1997). Another issue to consider should be which technology to be applied in order to ensure production of products which compete with those from Japan and which promote Green Movement. The fourth issue which the company should consider is how to restructure a mature market through driving out competitors (Kumar, 2010). This according to Ansoff Growth matrix will enable market penetration. According to Ansoff‘s Growth matrix, the company should undertake market product development as it s growth strategy (Bachmeier, 2009). This is because under the PLC analysis the company is under the maturity stage. Under this stage, though the company has introduced new products like road bikes and town bikes, more innovative products are required under collections. In the BCG matrix the collections are under the question mark section as they have high market growth but low market relative share. This means that the company needs to come up with new innovative and technologically advanced products under collections as a way of product development (Doyle and Stern, 2006). References Bachmeier, K., 2009. Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff’s Theory. Norderstedt: GRIN Verlag.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Cooper, J., Lane, P., 1997. Practical Marketing Planning. Athens: Macmillan. Doyle, P., Stern, P., 2006. Marketing management and strategy. New York: Financial Times Prentice Hall. Griffin, R., 2011. Fundamentals of Management. New York: Cengage Learning. Jobber, D., 2010. Principles and Practice of Marketing. New York: McGraw-Hill Education. Johnson, S., 2008. Trek Bicycle Corporation: Situation Analysis. Web. Kolter, P., Armstrong, G., 2010. Principles of Marketing. New York: Pearson. Kumar, D., 2010. Enterprise Growth Strategy: Vision, Planning and Execution. Farnham: Gower Publishing, Ltd. Svend, H., 2006. Marketing planning: a global perspective. New York: McGraw-Hill Education. Trek Bicycle Corporation, 2012. We believe in a better world. Web. This report on Marketing Plan was written and submitted by user Lindsey Goff to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Marketing Plan Terms of reference The business plan is to start Acme consulting Services Company that provides consultancy services to companies which deal in the production of hardware and software products to become competitive in the current and new markets by identifying effective distribution channels to reach local and international markets and to increase the market shares.Advertising We will write a custom report sample on Marketing Plan – Acme Consulting Services Company specifically for you for only $16.05 $11/page Learn More Executive summary This is a business plan for Acme consulting Services Company that aims to offer consultancy services to corporate entities like IBM in the computer hardware and software industry. The services include identifying new market opportunities and hardware and software distribution channels that could be cost effective and assure higher returns on investments. To determine the feasibility of the business plan, the auth or conducted a comprehensive analysis of the macro and micro business environments, a SWOT and PESTEL analyses to evaluate the different marketing environments. Porter’s five forces were used to determine the role the forces play in the market to help formulate an effective business strategy and the most appropriate approach to control the business and ensure success. Business Mission Acme consulting company’s business mission is to provide high quality professional marketing consultancy services for computer hardware and software manufacturers. Political factors Here, computer hardware and software and related electronic devices are sold under the â€Å"copyright, patent, trademark, and trade secret laws and the licensing of rights in software subject to contract law, bankruptcy law, and antitrust (competition) laws† (Neubauer Meinhold 2012, p.3). Economic Factors Computer technology is one of the largest employers in the UK’s job market that has experi enced rapid growth and enables companies to increase productivity in different sector of the economies of many countries (Knox, Agnew McCarthy 2014). For instance, Intel’s cumulative economic impact showed an increase of â€Å"44,800 jobs in 2008 to 53,200 in 2012, with a $39.4 billion in wages and salaries and benefits and a contribution of $120.7 billion to the GDP of the UK (Knox, Agnew McCarthy 2014). The direct impact on the economy includes job creation, increase in GDP and availability of labor as shown in figure 1.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 1: Intel benefits (Keller Yeaple 2009) Statics show that the price of computer hardware and software decreased by 67% between 2002 and 2007 and a 40.3% decline in the price of semiconductors† (Keller Yeaple 2009). However, the current business plan is justified because a decrease in price stimulate s demand for hardware and software products in the international market leading to higher profits that translates to increased service turnover. Microenvironment Market According to Duke and Tucker (2007), the consultancy services offered by Acme targets high technology computer hardware and software product manufacturers intending to increase their market shares in the United States and European markets. The potential customers include executives from large corporations, sales representatives and general managers charged with the responsibility of creating and expanding local and international markets for the software and hardware products (Singh, Veron-Jackson Cullinane 2008). Acme provides solutions for market access problems experience by large corporations using the company’s consultancy services by enabling the companies to avoid investing in high risk markets to reduce the cost of hiring new staff (Zou Cavusgil 2002). Internal Marketing Audit The internal market audi t was conducted to determine the strengths and resources required to make the company competitive in the market. According to Kotler and Armstrong (2013), skilled manpower is important for a company to be successful and based that argument, Acme has hired 5 skilled personnel with supply chain and marketing management skill and content publishing on the company’s websites.Advertising We will write a custom report sample on Marketing Plan – Acme Consulting Services Company specifically for you for only $16.05 $11/page Learn More The new workers have knowledge and contacts of customers across a large network of customers across the world (Wei 2010). Acme consultancy has a disciplined workforce employed on a permanent terms of services. In addition, the company has an efficient marketing team who are well trained marketing strategies and relationship management (Morgan, Vorhies Mason 2009). According to Zou and Cavusgil (2002), a critical eva luation of the approaches used to interface with the customers recommends Acme consultancy services to coordinate the communication function to achieve the communication goals effectively (Pride 2008). When seeking for clarification on issues, the company has specialised personnel who interact with the clients by updating the client on issues that might arise in the market. A critical analysis of the company’s performance between 2010 and 2014 shows a 10% increase of profits in the first year and an increase in demand for the consultancy services (Piercy Morgan 1994). The strategic issues that were considered in the study include cost leadership, cost focus, differentiation focus, and differentiation of the services. The cost leadership strategy is based on the lowest prices that Acme offers and uses for competitive advantage in the current market (Helms Nixon 2010). Most of the competitors offer high prices as compared with lower prices offered by the Acme consultancy Comp any. However, by combining good pricing, focus on service provision, and market segmentation and the operational strength of the company in the current market, an overall balance of the generic factors that puts the company in the middle of the rectangle is achieved (Roger 2010). Operating results The expected turnover from the consultancy services is expected to increase by 20% in the first year and increase by 20% per year for the next two years before achieving a 50% increase in 5 years. The estimates are based on the size of the market, the company’s competitive advantage over rival companies that offer similar services in the industry. Strategic Issues analysis An analysis of the service provision industry shows that most of the industry players lack the competencies of skilled consultants who can advise them in the distribution of software and hardware products in the market (Filip 2012). The gap provides a significant opportunity for Acme to fill by making an investmen t in the industry to generate revenue by addressing the gap in the industry.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, Acme faces the challenge of how to brand itself to be viewed as a risk free consultancy service provider to enable the large companies invests in the services and develop a positive risk appetite for the services provided by the company. Marketing Objectives To increase the volume of sales of the computer hardware and software products by 10 per cent in each market segment To increase the number of corporate entities seeking for Acme consultancy services on computer hardware and software distribution channels and market growth by 7% in each year’ To increase the revenue earned from the consultancy services by 5% of the current revenue generation in the next financial year. To increase the Internet presence of the Acme consultancy services in the Internet market by 20%. Market Segmentation Zou and Cavusgil (2002) contend that segmentation should be a strategic tool that enables a company to focus on the market and specialise in the provision of consultancy services. Here, the strategic market segments are the large corporation in the United Sates that include Apple, Microsoft, IBM and Hewlett-Packard that manufacture specialised computer hardware and software products. According to Tavitiyaman and Zhang (2011), Acme offers services by identifying the best supply chain channels and alternative companies to use to outsource their services. Core competencies The company has employed highly skilled and experienced personnel with over 10 years working experience in the industry. The employees have worked with many clients in the industry and many of their clients always remain loyal to them (Cole, Graves Cipkowski 2010). Competitive advantage The company has a strong brand image and many of the employees are experts with a lot of experience and knowledge in computer hardware, software, and marketing skills as added advantages. Positioning in the market The company will conduct a comprehensive market analysis by identifying the target customers who are the manufacturers of computer hardware and software in the UK and create a strong market positioning strategy shown below. Figure 2: Market positioning (Takano 2009) The figure shown above provides a market positioning model for the company to use to position itself in the market. The model shows the elements identified by customers, the points of reference, and the competitive frames to focus on when positioning the company ion the market. Portfolio Analysis Figure 3: Competitiveness (Sridhar 2010) The firm proposes to invest in the provision of consultancy services in the computer hardware and software industry to enable the firms benefiting from the services to identify the most profitable markets both locally and internationally. Marketing mix effectiveness The marketing mix consists of the product, price, place, and promotion components that are critical for the company’s success because promotions is conducted through social media websites to reach large audience of customers. Figure 4: Service marketing mix (Sridhar 2010) The elements to consider to be effective include processes, physical evidence of the location of the company and its infrastructure, the evidence of the links among different companies, promotional tools such as advertisements on the Internet, the people, the product being offered the services, the pricing, and the place (Internet). Marketing structures systems The company has a partnership with three partners who contributed financial resources to start the company. The business was not incorporated entity because the owner decided to have a sole proprietorship, but the terms of the business contract binding the three stakeholders together are drawn in an agreement that shows the binding terms and how to share the profits from the business. The agreement includes the roles of each stakeholder in the business. The company stakeholders hold monthly meetings to evaluate the performance of the business and create new strate gies when necessary. SWOT Analysis Strengths Service focused on effective distribution channels and new markets A balanced pricing strategy based on Porters generic strategies Strong brand recognition Weaknesses I. Lack of office branches in emerging markets Opportunities Increase in demand for new markets and efficient and cost effective distribution channels Threats New entrants Table 1: SWOT analysis (Sridhar 2010) The strengths of Acme consultancy services include effective and efficient distribution channels in existing and emerging markets for the large corporations to optimise to increase revenue, increase market share, and reduce by a significant amount the number of costly distribution channels and markets (Takano 2009). Marketing Objectives The objectives are based on the following suggestions: Employ a brand positioning strategy for IBM and other computer hardware and software products. Provide evidence to the prospective clients of the ability to identi fy new markets, optimise existing distribution channels, and create cost effective high response channels for their products. Strategic objectives An analysis of the current market needs shows that companies are in need of identifying cost effective distribution channels and Porter’s Five Forces Sridhar (2010) argues that the five forces model provides the baseline for the management of the company to analyse its business strategy and the level of competition to determine the attractiveness of the business. In context of Porter’s five forces’ framework, Acme applies its core competencies to generate revenue and profits that are above industry profits. According to Sridhar (2010), the framework is composed of five components which include the bargaining power of the entrants, the threat of new entrants, threat of substitutes, and the bargaining power of buyers as illustrated in table 1 below. Figure 5: Industry Rivalry (Sridhar 2010) Bargaining power of supplie rs Roger (2010) maintains that the concept of the bargaining power of suppliers is based on the ability of the customer to exert pressure on Acme consultancy Services Company adjust to prices to the needs of the customers’ buying or consuming the consultancy services. There are competitors that can offer the consultancy services on hardware and software product and identify cost effective distribution lines (Sridhar 2010). Threat of new entrants Sridhar (2010) provides a critical analysis of the consultancy industry in the computer software and hardware industry showing that increasing opportunities in the industry are likely to attract new entrants into the computer hardware and software consultancy services industry. Rao, Agarwal and Dahlhoff (2004) argue that the government policy, customer loyalty, brand equity, capital requirements, absolute cost, economies of scale cost advantage, and access to distribution channels make it more difficult for new entrants into the indus try. Threat of substitutes In theory, the threat of substitutes revolves around the propensity of the customers to switch to other companies offering similar services. According to Rao, Agarwal and Dahlhoff (2004), the potential factors Acme has evaluated include the switching costs, ease of substitution, quality depreciation, the relative performance of the substitute companies, number of companies offering substitute services in the market, and the perceived level of services differentiation to formulate a strategy to address the threat of substitutes. The overall conclusion is that the threat of substitutes is low. Bargaining power of buyers The bargaining power of buyers is based on the concepts of buyer concentration where the number consumers of the services offered by Acme consultancy services determine the degree of dependence of the firm on the buyers. According to Sridhar (2010), the availability of information of the services and the companies that offer similar services, the price sensitivity of the company that are receiving the services from Acme consultancies, and the buyer bargaining leverage contribute to the strategic approach the company will make to ensure that the company addresses the concern of buyer powers to lock in the customers. Industry Rivalry Sridhar (2010) argues that competitive rivalry is a situation where different firms operating in the same industry offering similar services compete for the available market. The degree of transparency in the provision of the consultancy services by other firms is high. Morgan, Vorhies and Mason (2009) contend that the presence of firms on the Internet is high and that has increased the competition from the firms offering consultancy services. However, to address issues related to industry rivalry, the firm’s strategy is based on the powerful competitive strategy to address the rivalry in the industry (Sridhar 2010). PESTEL The Political, Economic, Social and Technological analysis (PE STEL) referred to as PESTEL are macro-economic forces that could have a potential effect on the operations of Acme consultancy Services Company (Tuten 2009). Political The company will operate in countries with political stability where copyright laws cannot be violated (Ho 2014). Economic The economies of the current and target markets suffered the global economic crisis but they have recovered and the demand for computer hardware and software products is on the rise (Kotabe Helsen 2014). Social The social factors in the current and target markets include the aspects of health, culture, attitude and emphasis on safety, and the market demand for the use of the computer hardware and software products (Yà ¼ksel 2012). Technological The technological aspect include the rapid changes in technology and the need adapt to the changes. The study shows that the corporate entities in the business are sensitive to the rapid changes in computer technology and the provision of products that ar e up to date and latest in the market (Yà ¼ksel 2012). Legal environment The legal environment allows for freedom of association in many countries the company intend to take its operations (Neubauer Meinhold 2012). Core strategies The core business strategy will be based on pricing the services being offered by the company to ensure that the customers are offered services at competitive prices compared to those offered by competing firms. In addition, the market research reports will be priced at $ 5,000 and each consultancy service will be priced at $ 2000 per day and $ 10, 000 per month for the service providers that are retained and giving daily services for a full moth (Kotler 2011). The sales strategy is defined by information on the project, retailer, market research, and strategy reports. In addition, the core elements that define the strategy include a good pricing mechanism using social media and communication channels for promotional purposes. According to Thackeray, Nei ger, Hanson and McKenzie (2008), the place strategy consists of the use of a website to host details about the services on offer, the people consists of the challenges facing the corporations, the product consists of the services tailored for each company, and the process consists of the procedures necessary to develop excellent consultancy services (Van Zee 2009). Target markets The target markets will include the United States, the UK, Latin America, and the third worlds countries markets that are emerging and growing quickly. Competitor targets The competitor target is DSofware that is now offering consultancy services at exorbitant prices that has weakened its position in the market, lowering its competitiveness in the market (Uzama 2009). Competitive advantage use of skilled and experienced staff.  Establishment of many links with many companies in the local and international markets. Marketing Mix Decisions Description Product Marketing research that provides detailed a nalysis of the market intelligence reports on the performance of other companies. Price Compare and determine the right pricing strategies People The employees are equipped with the right skills to offer the consultancy services required in the computer hardware and software industry. Promotion Promotion will be done on the Internet, social media, brochures, and other communication platforms. Distribution The distribution channels include the use of media to reach different companies in need of the service offered by the company. Table 2: Marketing mix (Kotler Armstrong 2013) The table shows the marketing decision mix elements of distribution, price, promotion, people, and product that the company will consider when making the decision to offer consultancy services for the corporate entities in the computer hardware and software industry (Thackeray et al. 2008). Budget Details $ Startup expenses Legal fees 1,000 Insurance 5,00 Consultancy 250 Stationery 500 Brochures 500 Expense equipment 4000 Total 6750 Starting assets Current Assets 5000 Cash at hand 15000 Total 20,000 Long term assets Funding sources 5000 Shareholder A 2500 Shareholder B 2500 Total 10,000 Liabilities Borrowings 2500 Account payable 10,000 Total 12,500 Total liabilities and capital 49, 250 Table 3: Budget (Author 2014) The budget is subject to revision depending on changes that might occur in the market and people who may show interest to become share shareholders. Organisation and Implementation Regular meetings are held with the employees under the leadership of the organisational manager to on a weekly basis to evaluate the success of the company and the problems and challenges the company faces in the provision of consultancy services (Terrados, Almonacid Hontoria 2007). In addition, the management evaluates the performance of the employees of the company and to formulate new motivation and strategies to remai n competitive in the market. Control To determine the success of the marketing plan, the firm will engage in a comprehensive evaluation and control process (Zou Cavusgil 2002). Various parameters will be utilized in determining the success of the marketing plan. Firstly, the firm will analyze its sales revenue in order to determine the percentage change. The margin of change obtained from the analysis will enable the firm to determine the effectiveness of its marketing strategies (Goi 2009). Reflexive Account Before I wrote this business plan, I used to think that it was an easy task. However, when I started to write the business plan, I realised how important it was to read widely on different areas that contribute to a comprehensive business plan (Westwood 2013). For the first time I was able to read be informed of the need to identify the core elements of a business plan stating with the mission statement that provides the purpose or the reason for the existence of the company. I came across many business plans that have been prepared by different authors on the Internet and I noted that conducting an audit of the internal and external market environment was a preliminary and important step in the right direction in determining the feasibility of the plan. The political and economic factors of the macro environment were fundamental in determining the viability of doing business in different environments. A study of the micro environment was done by analysing target market segments to tailor the services according to the needs and expectations of the customers using the business plan. One of the areas of critical importance to the study is Porter’s five forces in the market. The five forces provide the company with the ability to analyse its business strategy by determining the impact of the five forces on its overall strategy. I was able to identify the competitors and the effects they could have on the company’s business strategy and that en ables me to revise the strategy to ensure that the results were according to the business goals and objectives. The main forces were the rivalry in the services industry that consists of the threat of new entrants, threat of substitutes, bargaining power of suppliers, and the bargaining power of the buyers. The most important element here was to translate the academic practices and knowledge into the real world business environment.  As I continued with the study by putting the business plan elements together, I realised that adding a SWOT analysis to the competitive framework of the company, I was able to determine the strengths of the company, its weaknesses, the market opportunities, and the threats from new entrants into the industry and the strategic methods to address the weaknesses and threats of the new entrants. SWOT was important because I was able to identify the key strengths and optimise them to exploit the weaknesses of the competitors to penetrate the market and inc rease revenue from the services being offered by the company. Using the SWOT and the PESTEL analyses by combining the results from the study, I was able to decide on the best methods to use to achieve the business objectives I had set down and the core strategies to pursue using the current budget I had drawn. In conclusion, I have realised the importance of writing a business plan, the important of creating and outline of the control strategy, and need to motivate employees before starting a business. References Cole, K., Graves, T Cipkowski, P 2010, ‘Marketing the library in a digital world’, The Serials Librarian, vol. 4, no. 58, pp. 182 Duke, L M Tucker, T 2007, ‘How to develop a marketing plan for an academic library’, Technical services quarterly, vol. 1, no. 25, pp. 51-68. Filip, A 2012, ‘A global analysis of the educational market environment’, Procedia-Social and Behavioral Sciences, vol. 1, no. 46, pp.1552-1556. Goi, C. L 2009, â₠¬ËœA review of marketing mix: 4Ps or more?’, International Journal of Marketing Studies, vol. 1, no. 1, pp.2 Helms, M M Nixon, J 2010, ‘Exploring SWOT analysis–where are we now?’, A review of academic research from the last decade. Journal of Strategy and Management, vol. 3, no.3, pp. 215-251. Ho, J K K 2014, ‘Formulation of a Systemic PEST Analysis for Strategic Analysis’, European Academic Research, vol. 2, no. 5, pp. 6478-492. Keller, W Yeaple, S R 2009, ‘Multinational enterprises, international trade, and productivity growth: firm-level evidence from the United States’, The Review of Economics and Statistics, vol. 4, no. 91, pp. 821-831. Knox, P, Agnew, J McCarthy, L 2014, The geography of the world economy, Routledge, London. Kotabe, M M Helsen, K 2014, Global marketing management, Wiley Global Education, New York. Kotler, P Armstrong, G 2013). Principles of Marketing 15th Global Edition, Pearson, London Kotler, P 2011, ‘Reinventing marketing to manage the environmental imperative’, Journal of Marketing, vol. 4, no. 75, pp. 132-135. Morgan, N A, Vorhies, D W Mason, C H 2009, ‘Market orientation, marketing capabilities, and firm performance’, Strategic Management Journal, vol. 8, no.30, pp. 909-920. Neubauer, D Meinhold, S 2012, Judicial process: law, courts, and politics in the United States, Cengage Learning, London. Piercy, N F Morgan, N A 1994, ‘The marketing planning process: behavioral problems compared to analytical techniques in explaining marketing plan credibility’, Journal of Business Research, vol. 3, no. 29, pp. 167-178 Pride, W 2008, Marketing. Cengage Learning, Boston. Rao, V. R Agarwal, M. K Dahlhoff, D 2004, ‘How is manifest branding strategy related to the intangible value of a corporation?’, Journal of Marketing, vol. 4, no. 68, pp. 126-141. Roger, K 2010, Strategic Marketing Problems: Cases and Comments. Pearson Education, N ew Jersey. Singh, T, Veron-Jackson, L Cullinane, J 2008, ‘Blogging: A new play in your marketing game plan’, Business Horizons, vol. 4, no. 51, pp. 281-292. Sridhar, K 2010, ‘An incumbent vs. a new entrant: a Porter’s five forces tale of a powerful electricity provider vs. a green energy retailer’, International Journal of Sustainable Strategic Management, vol. 2, no. 2, pp. 138-154. Takano, S E 2009, ‘Application of combined SWOT and Analytic Hierarchy Process (AHP) for tourism revival strategic marketing planning: A Case of Sri Lanka tourism’, Journal of the Eastern Asia Society for Transportation Studies, vol. 1, no. 8, pp.112 Tavitiyaman, P, Qu, H Zhang, H Q 2011, ‘The impact of industry force factors on resource competitive strategies and hotel performance’, International Journal of Hospitality Management, vol. 3, no. 30, pp. 648-657. Thackeray, R Neiger, B L, Hanson, C L McKenzie, J F 2008, ‘Enhancing promotio nal strategies within social marketing programs: use of Web 2.0 social media’, Health promotion practice, vol. 4, no. 9, pp. 338-343. Terrados, J, Almonacid, G Hontoria, L 2007, ‘Regional energy planning through SWOT analysis and strategic planning tools.: Impact on renewables development’, Renewable and Sustainable Energy Reviews, vol. 6, no. 11, pp. 1275-1287. Tuten, T 2009, ‘Real world experience, virtual world environment: The design and execution of marketing plans in Second Life’, Marketing Education Review, vol. 1, no. 19, pp. 1-5. Uzama, A 2009, ‘Marketing Japan’s travel and tourism industry to international tourists’, International Journal of Contemporary Hospitality Management, vol. 3, no. 21, pp. 356-365. Van Zee, A 2009, ‘The promotion and marketing of oxycontin: commercial triumph, public health tragedy’, American Journal of Public Health, vol. 2, no. 99, pp.12-29 Wei, M 2010, ‘Construction of mark eting management information system of travel agency based on customer relationship management’, Advanced Materials Research, vol. 1, no. 136, pp. 69-76. Westwood, J 2013, How to write a marketing plan, Kogan Page Publishers, London Yà ¼ksel, I 2012, ‘Developing a multi-criteria decision making model for PESTEL analysis’, International Journal of Business and Management, vol. 24, no. 7, pp. 52 Zou, S Cavusgil, S 2002, ‘The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance’, Journal of Marketing, vol. 4, no. 66, pp. 40-56. This report on Marketing Plan – Acme Consulting Services Company was written and submitted by user Eva Ross to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Marketing Plan